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Eunice Moseley
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NEWS

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Grammy Nominated Swae Lee Releases Music Video for New Single 'Someone Said'
 
(New York, NY) - Grammy-nominated, multi-platinum artist and global entertainer, Swae Lee, returns with the release of the official video for his buzzing new single, "Someone Said." Directed by Tyler Yee and Swae Lee, the lighthearted and cinematic visual adapts various satirical commercial themes placing Swae Lee in the heart of "As Seen On TV" ads for a "Swae Spa" and a "Swae-Sync, Greatest Hits Collection," to a comedic take on Swae casted as a celebrity court judge.

Swae Lee is currently on the "Runaway Tour" with "Sunflower," multi-platinum collaborator Post Malone. The younger and melodic half of Southern hip-hop duo Rae Sremmurd, however, is quick to deny any association to being two different people and instead opts for a more complex, manifold, but unified version of himself. Nowhere does this ring truer than in Swae's versatile music and sound that is undeniably and utterly Swae. Born in Inglewood, California as Khalif Malik Ibn Shaman Brown, the singer cites Texas as a focal point in his beginnings in music at the age of 11 or so, where he began to seriously pursue his musical interests. Outside of school and familial extracurriculars, Swae would experiment with production, recording software, and learn how to mix audio. Swae, has made a name for himself outside of his duo work, showcasing himself as a force to be reckoned with both within and beyond the hip hop world, with tracks such as French Montana's "Unforgettable" showing off his singing chops and his impressive list of writing credits including the hook to Beyoncé's "Formation".

Swae's melodic repertoire, however, is not relegated exclusively to the r&b and hip-hop sphere as his crooning can also take on ballad form and mesh into a more electronica background as well-a complex Gemini in many ways. For Rae Sremmurd's upcoming project, Swae and Jxmmi will present a 3-part album consisting of a duo side of the album and parts with each of the brothers exclusively and allowing for more Swae melodies to take shape. The first Swae track released off the album, "Hurt to Look", continues the energetic production that Swae is known for, but shows off a tender, moodier side to Swae's singing. The much more serious, emotional ballad has that characteristic Swae hook, but implements a more groovy and comparably chilled backdrop. It's a song to "make you feel some kind of way,'' as Swae describes it while explaining that each track is a whole feeling, often mellow and "easy on the ears".

Above all, however, Swae insists that the music is meant to be "feel good" and both embodies and advocates for a positive life outlook. Swae's goals for his music as universal and far-reaching-with projected listeners ranging from doctors to lawyers to kids and "whatever lifestyle you live", as Swae puts it-but entirely unique to what is popular and being produced today are not far off. The album proposes to position Swae as a heavy weight, unpredictable musician producing serious music that still has the enjoyable, turn up element that Rae Sremmurd is known for. And that is exactly what Swae's music fulfills: a serendipitous unpredictability that is only predictable in the sense that Swae, with all his Gemini-crooning selves, always delivers.

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