(December 17, 2024) - "They just played my song when the Lakers were coming out...when LeBron was coming out...at warmups," said hot new rapper Lil Hyste (Hasan McDuffie) about his hit single "Up" (Empire Records) being played by the NBA. "They played it at the Trimble Stadium (Oklahoma) at professional boxing games."Last time I had the pleasure of interviewing this Hip-Hop superstar it was in 2021 when he released his last single "Pandemic." He went on to sign to Empire Records and released the hit single "Up."

"It was through my label. This guy I call B...He been working with lots of people outside of music. One day he said, ‘I got something for your birthday (born August 27th).' He told me they played my single while the lakers were coming out, when LeBron was coming out and warm-ups. Then he said, ‘I got something for you for Christmas.' He said it was played at Trimble Stadium during boxing games."

Now a free artist, while looking for a new label, Lil Hyste is still making moves.

"Today I found out I did a Podcast years ago and I was with a guy in You Got Served and with Erykah Badu daughter," he said to me excited about realizing the level of achievement he has made.

Lil Hyste started rhyming at the age of 10. So good, he was soon on tour performing in San Diego, New York, Arizona, Las Vegas and Chicago. As a teen he made his appearance performing on BET's "Wild Out Wednesdays.' As an adult he went on to perform as the opening act for Lil Flip, Kurupt, Trina and Juicy J.

"I'm working on a project called ‘Thriller'," said Lil Hyste, a resident of Wisconsin, when I asked what is up for his future. "It was the label's idea. Life is like a roller coaster....like a thriller ride...of good times and bad times. I have a ‘Thriller' the mixtape coming up. I also have a clothing line...making some merch now."

In closing our interview, I asked the San Diego native what his biggest goal for his career in music is and he said, "I've got to have a lot of fun....and to finally have freedom." www.LilHysteMusic.com

SYNDICATED COLUMN: Dr. Eunice Moseley has an estimated weekly readership of over one million with The Pulse of Entertainment. She is also a Public Relations and Business Management Strategist and Consultant at Freelance Associates, and is Promotions Director (at-large) for The Baltimore Times. www.ThePulseofEntertainment.com EVENTS: "Uplifting Minds II" Entertainment Conference (ULMII), founded by Eunice in 1999, is into its 25th year. Next events are coming to Baltimore via Zoom Saturday April 20, 2024, presented by Security Square Mall and The Baltimore Times, and Los Angeles via Zoom Saturday, November 9 2024. The ULMII event is a free entertainment conference offering a Professional Industry Panel Q&A Session, a Professional Talent Showcase and National Talent Competition (vocal, songwriting, dance and acting) where aspiring artists have a chance to receive over $19,000 valued in prizes/product/services. Log onto www.UpliftingMinds2.comor to RSVP for Zoom Access at EventBrite.com or email info@ThePulseofEntertainment.com.