The Pulse of Entertainment - February 15, 2022

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The Pulse of Entertainment: Nova, Maddie, Felix, Ayetone Release ‘Don't Matter Now' Single on NIMG Imprint


(February 15, 2022) - "This particular song shows the quality of our sound and it combines all four of our artists to one...sound," said Kristin "K" Ford, COO of the record label No Idea Music Group headquartered in Los Angeles inside a massive building that houses everything including several recording studios, about the NIMG single "Don't Matter Now." "We use the formula of Motown - everything is produced in-house. We do everything in-house...branding...only with an innovative twist of the 20th Century."

The four artists K. Ford speaks of include Hip-Hop/R&B's Nova, Alternative Pop's Maddie Flood, Blues/Soul/Rock/R&B's Felix Quinata and rapper Ayetone aka T.O.N.E. No Idea Music Group's owners consist of K. Ford, Creative Director Latham Ford, and Sound/Audio Engineer Robert "Z" Zarate.

"I can do it all," said Felix about his talents. "I was in a Blues band in my hometown. I moved to Los Angeles two years ago to do my own (sound)."

About the single "Don't Matter Now" Felix said. "I heard this beat and Latham like it. It felt right. We came up with a hook. It's no more than 3 minutes long. It highlights everyone. It has a music video."

The "Don't Matter Now" single does highlight each artists sound and it leaves you wanting to hear more. I also agree with Ford, the quality of the sound is of iconic level.

"I'm pulling from a lot of different types of music," said Maddie about her style/sound. "I went to a college for theatre, but I am super interested in showing my sound."

On the single "Don't Matter Now" Flood said, "I think it allows our differences to come together feels natural."

When asked how NIMG found everyone Felix responded by saying, "Everybody found the Group individually. I knew Z from my hometown. He recorded my 1st Rock-N-Roll album. He moved to Los Angeles and I followed."

"Because of the pandemic we have been doing live in studio performances online," K. Ford informed me when I asked.

On their goals for the future in the music/entertainment industry Felix Quinata said, "I want to play as many shows as possible. The bigger the stage the better...I want to work for a long time."

Maddie Flood added, "I'd love to get in any creative medium I express/to connect to the people."

SYNDICATED COLUMN: Dr. Eunice Moseley has an estimated weekly readership of over one million with The Pulse of Entertainment. She is also a Public Relations and Business Management Strategist and Consultant at Freelance Associates, and is Promotions Director (at-large) for The Baltimore EVENTS: "Uplifting Minds II" Entertainment Conference (ULMII), founded by Eunice in 1999, is into its 23rd year. Next events are coming to Baltimore via Zoom Saturday April 16, 2022 presented by Security Square Mall and The Baltimore Times, and Los Angeles via Zoom Saturday, November 5, 2022. The ULMII event is a free entertainment conference offering a Professional Industry Panel Q&A Session, a Professional Talent Showcase and National Talent Competition (vocal, songwriting, dance and acting) where aspiring artists have a chance to receive over $16,000 valued in prizes/product/services. Log onto for more information or to RSVP for Zoom Access email

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